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banners (Table)

Banners are an advertising pictures showed into advertising zones.

Applies To

AdServer Database

Parameters

Parameter Name Description
banner_id A Long unique banner autonumber
banner_type_id A Long variable containing banner type
banner_flag_id A Long variable containing banner flag
banner_name A Text variable containing banner name
banner_image_url A Text variable containing banner image URL
banner_redir_url A Text variable containing banner reference URL
banner_html A Memo variable containing banner HTML code
writer_id A Long variable containing writer
write_dt A Date variable containing date of write
change_dt A Date variable containing date of change


Remarks

Parameter banner type specify a typ of the banner. Default banner type is "Banner 468 x 60".

Parameter banner flag determine statistics behavour of the banner. Default banner flag value 2 means that source code will returned and click-through will writed into statistics.
It is recommended to use banner flag value 2 for internal advertising banners (the banners often use a-tag, iframe or javascript with source parameter set to internal web site).

It is recommended to use banner flag value 0 for external advertising banners (the banners often use iframe or javascript with source parameter set to external web site).

Banner reference URL can contain template marks "{Rnd}" whitch will be replaced by random number or "{Counter}" whitch will be replaced by auto-incremental variable. The mechanism is used to banners will not be cached on devices between advertising server and client computer.

Example

Following example shows default banner definition:

Parameter Name Default Value
banner_id 0
banner_type_id 1
banner_flag_id 2
banner_name "Default banner"
banner_image_url "http://x.kde.cz/ban/test/_468_60.gif"
banner_redir_url "http://ad.kde.cz/default.asp?Bust1={Rnd}&Bust2={Counter}"
banner_html "<A HREF=http://ad.kde.cz/default.asp?Bust1={Rnd}&Bust2={Counter} TARGET=\"_top\"><IMG BORDER=0 SRC=http://x.kde.cz/ban/test/_468_60.gif width=468 height=60 alt=\"default banner 0\"></A>"
writer_id -2
write_dt Now()
change_dt Null


See Also

advertisers, banner_weights

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