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Banner Targeting

Banner can by targeted for:

- date interval    (date from - date to; 1.6.2002 - 7.6.2002)
- time interval in a day    (time from - time to; 9:00 - 15:00)

See Also

Power Ad Banner Manager 1.2 1.0, Banner


Date interval (Banner Targeting)

A banner is targeted for date interval when is specified date from and date to for the banner.

Applies To

Banner

Remarks

Targeting to date interval can be used, if advertiser requests to send one banner in some date interval and other banner in other date interval for the same campaign. Default date interval value Null means, that none banner date interval targeting will be used for campaign.

Example

There is a fixed type campaign, where 10.000 page-view must be done in date interval from 1.6.2002 to 10.6.2002. Advertiser requests to send one banner in interval from 1.6.2002 to 5.6.2002 and second banner in interval from 6.6.2002 to 10.6.2002.
So date interval parameters of the banner should be set as so as below:

Banner 1:
banner_weight_from_dt =
1.6.2002
banner_weight_to_dt = 5.6.2002

Banner 2:
banner_weight_from_dt =
6.6.2002
banner_weight_to_dt = 10.6.2002

See Also

Back to Top


Time interval in a day (Banner Targeting)

A banner targeted for time interval in a day when is specified time from and time to in a day for the banner.

Applies To

Banner

Remarks

Targeting to time interval in a day is used in cases, when we need to view some banners only in specified time interval of the day. Default time interval value Null means, that none banner time interval targeting will be used for campaign.

Example

There is a fixed type campaign, where 10.000 page-view must be done in date interval from 1.6.2002 to 10.6.2002. Advertiser requests to send one banner of the campaign only in time interval in a day from 0:00 to 11:59 and second banner in time interval from 12:00 to 23:59.
So time interval parameters of the banner should be set as so as below:

Banner 1:
banner_weight_from_tm = 0:00
banner_weight_to_tm = 11:59

Banner 2:
banner_weight_from_tm = 12:00
banner_weight_to_tm = 23:59


See Also

Back to Top

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